Launching a new safety campaign for the dangers of button batteries, On Q was tasked with creating a concept for the video portion of the campaign.

Conducted over a single day of filming, On Q was able to capture all the required footage, showcasing how everyday items could become a danger for young children.

Integrating animation elements, voice over and Chinese Subtitles for the overseas market, On Q was able to deliver a campaign which met the brief- on time and on budget.